Archive for June, 2011

Conventional wisdom is that your best customer is the one you are talking with at any given time. Why? Because unlike your next prospect, this one has at least shown some interest in your products and services…otherwise why would they be in front of you at all?

The modern interpretation of that is the prospect who took the time to seek you out and go to your website or blog or any number of other web properties. They didn’t get there by accident. They either searched for you, or clicked on an email, or interacted through some social medium. In any case it was most likely through an effort that cost you money or time.

So let’s go on the premise that they were interested enough to check you out, but like the vast majority of initial web interactions, they weren’t ready to take any action. The reality is that they will probably check out your competitors…and do nothing with them either. At least initially…

Thus the reemergence of a technology called “Remarketing”, or the process of marketing specifically to people who have recently shown interest in what you offer.

Here’s how it works:

When a consumer visits your website via a search engine result, pay-per-click add, email link, or even an off-line advertisement, all of which you undoubtedly paid for in one fashion or another, we “tag” them. As they go about their business across the Internet over the next hours, days, weeks or months, we show them your custom banner ad. Your brand literally follows your best prospects around in the places they surf for mere cents per impression (literally a fraction of a penny).

Call us for a demonstration and an analysis to see if this technology can make even better use of your advertising dollars: (949) 481-0728


Nigel has Design Suggestions for his Website

Posted by Chuck Bankoff On June - 20 - 2011

Well actually his name was Mark, and he didn’t have a British accent, but the ensuing discussion was pretty accurate (sort of).

The cardinal rule of effective web design is to design for your target audience…not yourself. There are of course industry best practices…tempered with common sense.

Websites that are able to stand the test of time have three things in common:

  • Appropriate theme for the target market
  • Uncluttered design
  • Unambiguous navigation

Not necessarily rocket science, however these elements take a bit of upfront planning, and should not be trivialized. Good website design by its very nature is subjective, but bad design is just…well bad. Here is my checklist of what NOT to do:

  • Too much Flash: Improper use of flash is gratuitous and may detract from the purpose of the website. Make sure that flash is used judiciously and not just as “eye candy”.
  • Pages that are too long: Long pages are subconsciously interpreted as too much work to read. It is much better to break content into multiple, well organized pages.
  • Pages that are too cramped: Not everything has to be seen all at once to be appreciated. Too much collocated information is in itself a distraction.
  • Unnecessary repetition: Give your visitor a little credit. Convenient navigation is one thing, but force-feeding it to your visitors is something else.
  • Too many attention getting devises: If everything is highlighted, then nothing stands out.
  • (just in case you need additional clarification).

Our over excited associate Baltej Gill from SocialMindz breaks down how important it is for businesses to have a mobile version of their website in this EXTRA cheesy video explanation!

Contact us directly and we will evaluate how a mobile optimized website might apply to your business.


Viral Radio Marketing?

Posted by Chuck Bankoff On June - 4 - 2011

Web Presence Optimization is all about being in more places with more content to get in front of more people. Consumers used to spend a lot of time on a few media choices. Now they spend a little time on a lot of media choices. The trick is to get in front of as many of the “right” people as you can.

Here is a unique approach:

Get yourself an Internet based radio show, interview a bunch of influential people, and have them send the link on to their influential friends.

Sounds like a long shot doesn’t it? Ironically it is becoming a bit of a trend. I was recently interviewed twice by two unrelated interview programs here in Orange County California.

The most recent was just a couple of weeks ago by Will Crist of “Pilgrim on the 405”, a live drive-time radio show catering to commuters on the 405 freeway traveling through Orange County. You can listen to Will’s interview; Pilgrim Talks: Chuck Bankoff and Mark Friedman to get an idea of the format.

The first was just a few days earlier by veteran journalist Tony DeMaio of Big Media USA on the realities and myths of Search Engine Optimization. In fact, I’m working with Tony to take the concept on a test ride myself with my own radio show.

Does the concept work? Well, after I was interviewed I posted this article on blogs, Facebook and Twitter and you’re reading it.

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