Archive for August, 2012

Social Media Suicide: 3 Mistakes You Don’t Have to Make

Posted by Chuck Bankoff On August - 26 - 2012

1: All business all the time

Would you really read a magazine that consisted entirely of ads? Well why would a consumer continue to follow you if it was all about you and not them? Consider the lifestyle of your followers and offer content around that, only occasionally slipping in something interestingly promotional.

2: Ignoring your Fans and Followers

The search engines look for engagement, your followers look for engagement. If they have a comment or ask a question RESPOND! If not, you won’t get credit from Google for posting that engaging content, and you’ll probably lose at least the customer who posted (and others who were following the conversation that went DOA).

3: No Personality

If your company was a person, what kind of personality would he (or she) have? Funny, serious, sophisticated, streetwise? Consciously create the persona that you want to represent your companies’ image… then become that person. Use “We” or “I” instead of your company name.

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LinkedIn and Your Reputation… 1 Free Tip

Posted by Chuck Bankoff On August - 25 - 2012

As a digital marketing firm here in Orange County, we often work with individuals whose names are heavily associated with their brand, such as an attorney, or a consultant or a doctor (or a digital marketer). One thing I can tell you with absolute certainty is in these cases those individuals names are searched on as much as the industry keywords associated with their brand.

When it comes to your online reputation, control whatever you can.

Here’s the Tip:

Your LinkedIn profile is exclusively yours… you control what’s on it. If you can get it to show up in the search results for your name, you just took control of one more piece of your online reputation.

Here’s How:

  • Make sure that your profile is at 100% completion. There is a bar in the upper right hand side that tells you how far you have to go.
  • Ask your network for Recommendations (you need at least 3 just to get to 100%). Get as many as you can.
  • If your name is popular (like John Smith) try using your middle name or initial in your profile, or even associate it with your geographic location
  • Whenever possible, link to your LinkedIn profile from blog postings, your company website…wherever you can. It’s those incoming links that indicate popularity to the search engines and bolster your search results.
  • Link to it from other social media like Google Plus and Facebook and Twitter.

Chuck Bankoff Director of Web Services for Kreative Webworks, Inc. and is a Digital Marketing Consultant, Speaker, Author and Trainer in Orange County California.

See how easy that was J



Ironically it’s usually easer to convert existing traffic into customers than it is to get more customers.


Here’s how the math works (the easy type of math):
• You get 1000 visitors to your website each week.
• You convert 1% of them into new business
• That gives you 10 new customers each week.
You decide that you need to double the amount of new customers each week. What is easer; to double the amount of traffic to your website to 2000 visitors each week, or to make changes on your website to convert more of your existing visitors?


More Math:
• You get 1000 visitors to your website each week.
• You convert 2% of them into new business (double the conversion rate)
• That gives you 20 new customers each week with the same amount of traffic.


Here are the top 5 adjustments that can increase your conversion rate:
  1. Imagery, color & layout: Carefully select images that complement the site’s content. Using effective imagery contributes significantly to keeping your visitors on the site and improving your website’s bounce rate. Similarly, color affects behavior so choose the right color palette to portray your product and service in the right light. The layout of your site should help guide visitors to your sales funnels. Remember, this is about the users’ experience, not yours!
  2. Personas: Think of your target audience and the different personalities you are trying to attract. Consider how they will look at the information on your site and identify their trigger points to ensure they see your offer as the right solution for their needs.
  3. Contact forms and phone number: Avoid making a visitor search through your site for a phone number. By simply adding your phone number or a small contact form to every page makes it easy for your visitors to contact you. It’s also a subconscious invitation for them to pick up the phone. This is simple but can get you outstanding results.
  4. Clear, concise content: Remember, people don’t read on the Internet, they “scan”. They see pictures headlines and bullet points. So develop content that is straight to the point! Use effective titles and bullet points to increase readability and visitors’ understanding that they have found what they are looking for.
  5. Call-to-action: Even if your content is clear and customer-focused, you can’t depend on it to get visitors to convert. Just like dealing with customers face-to-face, you need to “ask for the sale”, or conversion, with inviting, easily clickable calls-to-action.

These are simple but effective ways to increase your conversions quickly.


One Freebie to help Manage your Online Reputation

Posted by Chuck Bankoff On August - 22 - 2012

LinkedIn is so much more powerful and useful than people give it credit for. It can become your digital business card, or resume, or online Rolodex. I have dozens of tips and strategies that I will be sharing on an upcoming webinar in September. But here is one tip that you can get started on now:

Optimize your LinkedIn profile to show up on the search engines when someone Google’s your name.

Once you optimize your profile, it’s actually pretty easy to get it to show up in the search results. Since you control the contents of your profile, why not get it to be one of the top search results when people are checking up on you?

Here’s how:

Chuck Bankoff Director of Web Services for Kreative Webworks, Inc. and is a Digital Marketing Consultant, Speaker, Author and Trainer in Orange County California.


Kreative Webworks Announces Collaborative Relationship with Sick Media

Posted by Chuck Bankoff On August - 18 - 2012

Kreative Webworks, Inc. Director of Web Services Chuck Bankoff and CVO Frank P. Sickle of Sick Media are excited to announce a strategic alliance for the purpose of providing specialized Digital Marketing Services to the Commercial Lighting Industry and solid state manufacturing organizations.

Read more here:


Kreative Webworks is a full service Digital Marketing firm in OC California since 1999


Advantages of Scheduling your Facebook Posts

Posted by Chuck Bankoff On August - 18 - 2012

Whether you are a digital marketing professional managing your client’s portfolio of social media, or freshly off the vacation of a lifetime, there are some distinct advantages of scheduling your Facebook posts.

Let’s suppose you’re on a family vacation and you feel compelled to share picture after picture of the gang posing in front of that exotic tourist trap. You essentially just notified the world that no one is at home and your house is open season. And did you really want to force-feed your entire experience to your friends in one continuous (ho hum) stream?

What about business? Our research indicates that regular posts at strategic times promote more fan engagement. Unless you’re a full-time social media manager, chances are that day-to-day distractions often preclude the best of intentions.

Pre-scheduling your business posts allows you to:

  • Batch your posts: You can write them in a few sessions each week, and syndicate them on a strategic basis while you are doing something else.
  • Timing: You can adjust the time to suite your audience. Are your fans awake while you’re asleep? No problem.
  • Continuity: It’s easier to see the big picture when you have everything in front of you at the same time. You can plan the order of your posts and strategically reference previous posts

So how does it work? Here is a really nice step-by-step article from the Social Media Examiner (complete with pictures for you visual types)

So what do you think? Any other advantages I missed? Any disadvantages? Let me know in the comments!

Kreative Webworks is a Digital Marketing and Social Media management firm in Orange County CA since 1999:


Social Media Live!

Posted by Chuck Bankoff On August - 16 - 2012

by Tina Hiatt, mother of innovative marketing.

We are happy to announce that Chuck Bankoff, Director of Web Services for Kreative Webworks will be speaking at the InPerson Social Media Event on August 25, 2012. Chuck will be speaking about Social Media marketing and answering your questions!  What better person than Chuck, to fill us in on the insides of social media?

I suppose you would like the details?  First off, he is the only speaker for this social event.  Chuck will leave you with the following:

  1. How Social Media relates to your bottom line….whether you like it or not
  2. How and WHY Social Media is being integrated into search engine rankings
  3. Bonus Presentation: Overview of prospecting and Reputation Management using LinkedIn
  4. And of course, you can ask all your questions!

Now let me introduce Chuck Bankoff to you.

Chuck has an MBA and a variety of other technical degrees, but claims that his degree in Graphic Design is what fuels the creative process that helps his clients stand out from the crowd. “It’s not just visual creativity, its strategic creativity that moves the needle” says Chuck. When you meet Chuck you will see his passion and creativity for what he does.

Did you know he is also an International Speaker? He has spoken at numerous digital marketing conferences across the world, written papers on topics such as Landing Page Design, Reputation Management, and Managing the Creative Process. In fact his team has won a variety of awards including WSI’s “Creative Excellence for Website Design”, and most recently the “People’s Choice” award for best website.

His certifications include:
• Digital Marketing (WSI)
• eCommerce Business Strategies (USC Marshall School of Business)
• Advanced SEO (SEMPO Institute)
• Pay-Per-Click (PPC) advertising (Google Adwords Professional)
• Local Search Specialists (ReachLocal Partner)
• AIM Certified (Advanced Internet Marketing – WSI)


He welcomes all of you to connect with him. Chuck can help you generate online leads, create an impressive online presence and show you how to stay top of mind with clients and prospects. I think that it will benefit you to do so, as I have learned so much from him.

You can also visit him on LinkedIn.

And check out his

And if you really want to stalk him, just Google his name.

Last choice is to come visit him at the InPerson Social Media Event and learn, inquire and meet Chuck Bankoff in person.


About The InPerson Event

The InPerson Social Event is a “green” and eco-friendly, hosted by Tina Hiatt, mother of innovative marketing. This event is designed to connect people in a social business environment. Being held on August 25, 2012 from 4:00pm – 8:00pm PST at the office of Jilio-Ryan in Tustin, California.  Proceeds will go to Earthroots Field School, come meet the Founder Jodi Levine.

Event web site:  Non-Profit web site:


Ever wonder how Google really works?

Posted by Chuck Bankoff On August - 13 - 2012

There are literally hundreds of different criterions that Google and the other major search engines use to decide which website should be ranked where for any given keyword search. However I typically put them in 3 (very general) buckets when trying to explain this to a client:

  1. On-Page Factors: Including the actual content on the site, the way it is formatted (for example; are the keywords mentioned in the right places?).
  2. Off-Page Factors: Including the quantity, quality and relevance of the incoming links from other websites and directories around the Internet that point to your website.
  3. Social Signals: Including “Likes” comments, re-tweets, +1’s from the top Social Media in reference to your brand. This is a bit newer, but now appears to be more heavily weighted by Google.

Matt Cutts, Google’s Chief Quality Engineer breaks it down VERY simply in this well done 3-minute video.


It’s a pretty basic primer, but if your company relies on digital marketing locally here in Orange County, or markets across the country, this 3-minute video is well worth your time even if you were just curious how Google figures out what you are looking for.

Kreative Webworks is an online lead generation firm in Orange County CA, since 1999


NOT being on Facebook may tag you as a Psychopath

Posted by Chuck Bankoff On August - 9 - 2012

That’s right, about 90% of employers check the Facebook accounts of their applicants. Since Social Media presence is expected (Facebook in particular), a lack of one is a signal that you may have something to hide. The thinking is that your posts must be so egregious, that you just deleted the entire profile.

Psychologists on the other hand see a connection between being on Facebook and having a “normal” social life, going as far as drawing a correlation between the recent mass shooting tragedies in Aurora and Norway, and the absence of either shooter on Facebook.

You can read the full article on The Daily Mail.

What do you think? Is there a relationship between not being on Facebook and abnormal behavior? Is there a relationship between drinking milk as an infant and becoming a mass murderer? Let us know in the comments.

Kreative Webworks is a Digital Marketing & Online Lead Generation firm in Orange County since 1999.


When it’s Time to pull the Plug on a Social Media Account?

Posted by Chuck Bankoff On August - 8 - 2012

Social Media management is absolutely imperative to startups and established brands, but sooner or later everything will outlast its usefulness and have to be put to sleep.

Whether it’s a Blog that is just too hard to maintain, or micro-sites from a long since expired marketing campaign or just a Social Media profile that just isn’t that social, there are ways to leverage them as you retire them.

So before you flat-line that Social Media time-suck, here’s a few tips to consider from this short article from Social Media Today:

If you have any other Social Media exit strategies, let us know about them in the comments.

Kreative Webworks is a full service on-line lead generation firm in Orange County, CA specializing in Search Engine & Social Media Management:

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