5 Proven Methods to Boost Your Google Rankings

Posted by Chuck Bankoff On May - 20 - 2014

googlePublishers Note: Gregg Towsley is a fellow Digital Marketer who specializes in helping plumbing/HVAC companies get more local exposure on the Internet to help grow their business. Gregg’s area of expertise is with helping plumbing and HVAC companies get listed high in the search engines, but his recommendations are just plain good advice for any local business that relies on website traffic. It’s all part of a process called Adaptive SEO, which by most accounts is the only way to “future proof” your search engine efforts.

 


 
 By Gregg Towsley

Gone are the days of tricking your way to a number one position. Old tactics like multiple user accounts, keyword stuffing, and spammy content just don’t work anymore… and in fact can get you in to trouble.  Google updates like Google Panda and Penguin and Hummingbird have made it harder than ever for website owners to maintain top search engine rankings above competitors.

Today, if you want to get your plumbing/HVAC company listed high in the search engines, you need to invest long-term in best practice SEO (Search Engine Optimization). Best practice SEO has two key elements that together form a very POWERFUL combination:

  1. Content
  2. Social activity

 

The Five Steps to Adaptive SEO Success:

1. Keyword and Competitive Research
At the core of every successful SEO (search engine optimization) strategy is a comprehensive keyword research component, one that includes discovering highly converting non-branded keywords as well as your branded keywords that you want to dominate the results for.  This research will show you who is listing (competition) above you.

2. Technical SEO Fundamentals
The technical fundamentals and the foundation of your website need to be correct and operational.  Things like load speed, site structure, navigation, user experience, and responsive design all play a part in how the search engines rank your site pages.

3. Optimized Content Marketing Plan
SEO cannot be done successfully without the inclusion of content marketing plan.  Your content should help your customers through the buying process and be distributed effectively through your social networks.

An example of content, you can provide answers to ALL the common questions your plumbing and HVAC technicians hear in the field. These questions and answers can be posted on your website in multiple pages and shared on your social channels. Example two, create content around the different geographies that your plumbing and HVAC trucks services. Each services area can be a separate page of your website. 

4.  Publish, Socialize, Share
The social signals generated from the top social media channels can be used to increase or discoverability in the search engines and help you distribute your content to you hyper local service areas. Remember, social networks are part of SEO (search engine optimization) and over 65% of ALL internet searches are geographic (location based within a 10 mile radius of a zip code) in nature.

5. Benchmark, Report, Improve
Regular analysis of the data is essential. Reviewing your search ranking position for a keyword/keyword phrase, data back links, social signals, social reach, organic visits, phone calls, leads, and conversion metrics are all critical in helping you make the right decisions. This information helps you decide what should happen next in your search strategy.

 

In conclusion, unless you take action with a new approach to SEO like the one suggested above, you will find yourself falling off search engines radar and your competition rising above you.

 

As the founder of Grow Plumbing,Gregg Towsley helps plumbing and HVAC businesses reach and connect with more customers online. Find Gregg and his team at www.GrowPlumbing.com

 

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About Chuck Bankoff

Chuck Bankoff has been a Digital Marketing strategist since 1999 and is an International speaker, author and trainer to WSI Internet Consultants on 5 continents. Chuck manages a team of website development and web presence optimization specialists from the Kreative Webworks office in Capistrano Beach, CA. Join him on Google+

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