WSI Internet Marketing

Don’t worry about your rutabagas, your garden is safe. That isn’t the type of farmer I’m talking about. The ones that are in trouble with Google are “content farms” that flood the Internet with a never ending stream of low quality content.

Why? Well one of the major components of search engine optimization is content. So like everything else in the SEO industry the “black hat” optimizers immediately started flooding the internet with hastily produced, keyword laden, recycled content in an effort to drive up the page count for their clients.

Did it work? Well sort of….  The techniques for writing search engine friendly copy are the same whether the copy is redundant and valueless to the human reader, or if it provides insight and original thought or news or any number of virtues to people seeking information.

Unfortunately this prompted the rise of the “content farming” industry. Companies and individuals who “scraped” content from other websites, rearranged it a little and spit it out as though it was new. If done cleverly the search engines would treat it as original content and reward the website with higher search rankings.

Google counters Bad SEO tactics

Google actually makes hundreds of changes to its search results ranking algorithm each year in an effort to stay a step ahead of black-hat optimizers who use dubious tactics in an effort to “game” the system rather than produce useful content. We knew this change was coming… we just didn’t know when.

Google’s’ “Farmer” algorithm went into effect towards the end of February and affected some 11.8 percent of Google search queries in the United States. The update was presumably aimed at content farms that produce low-quality or recycled content for the purpose of achieving higher search results.

Caught in the fallout?

Certainly anyone who employed an optimizer who relied on dubious shortcuts took a hit. Unfortunately that includes legitimate well intentioned business people who were simply trying to market their services on the Internet like everyone else. They trusted SEO companies that relied on dubious tactics, or off-shore optimizers with a poor command of the English language who simple scraped and assembled content for other websites.

It will probably also affect distributers of products that rely on manufacturers descriptions to advertise the products in their catalogues and in their shopping carts. In many cases there are hundreds of the same descriptions across hundreds of different websites. Google is not going to rank them all for the same thing. Did they do anything wrong? No, but now they are going to have to do it right.

There are no short cuts. There never have been…

Gamming the system has never worked for any length of time. Trying to circumvent Google’s algorithm is short sited and ultimately builds your web presence on a house of cards that collapses the moment Google makes a change.

There are certain things that work, and will always work. A Professional Digital Marketing Firm knows that Google is happy to reward optimizers that play by the rules and consider that the end game is to serve up the most accurate, meaningful and varied results to the person searching for information.

What’s the upside?

Well if you are just a person searching for something on Google, your chances of finding good quality results just increased. If you are a business who employed a skilled “white hat” Search Engine Optimization Company then a lot of the noise on the Internet just cleared out of your way to the top of the results.

And by the way, good quality content is not only original, well optimized by search engine guidelines, but is actually meaningful to the human audience. What good is it to rank high in the search engines for something that reflects well on your company?

Right now, I’d like to call attention to an exceptional young man, Andrew Nguyen, who has already served in the USA Marine Corps and then went on to establish himself as an outstanding business owner through acquiring a WSI Franchise. And this was accomplished all before he turned 30!

It is this very appetite for personal excellence and the entrepreneurial mindset that can be attributed to WSI’s new “Investing in America” Program. It’s the first time ever we’ve launched a program this unique. Its primary objectives are threefold: to help rebuild the US economy, to “pay it forward” with various charitable acts, and to open up our tremendous franchise opportunity to individuals who might not have otherwise had the chance to own their own business.

Notably, our Investing in America Program is only available to an exclusive few: young entrepreneurs and to American military veterans. And perhaps Andrew Nguyen’s personal and professional successes are a preview of the promising results we hope new WSI franchisees will accomplish through the Investing in America Program.

As mentioned, Andrew has an admirable history in the Marine Reserves that started post 9/11.  And in many ways, it’s his military experience that conditioned and prepared him for the demands of owning his own franchise. Importantly, serving in the US Marine Corps gave him a level of confidence that is fundamental when starting a business.

“As a WSI owner, I follow a proven system and model like I did in the Marine Corps. I adapt to change and adversity. Owning and operating a business is full of surprises, but it is all about reacting.”

– Andrew Nguyen

A Perfect Recruit for WSI

As a WSI Franchise owner, Andrew works to help businesses grow by leveraging the Internet. He’s become a first rate expert in WSI’s leading edge digital marketing technologies, some which focus on SEO, SEM, Email Marketing and Social Media.

What’s more, Andrew’s first month in business was September 2008, right in the middle of the recession! But despite the naysayers around him, Andrew was motivated enough to forge ahead. Nearly two years later, I’m proud to report that his business isn’t showing signs of slowing down. His first year revenue of $100,000 has skyrocketed to nearly $500,000 in his second year!

Lastly, one of the prime factors that Andrew found so appealing in the WSI Franchise Opportunity were the constant innovations made available to the franchise network. We are fortunate to have a wealth of knowledge and resources, and WSI’s head office is dedicated to providing continuous learning, as well as weekly Power Points and Webinars. Essentially, franchisees like Andrew recognize WSI’s commitment to the profitability of our franchise network.

We’re extremely excited about the Investing in America Program. Through it, we’re able to support the restoration of the economy, as well as focus on social responsibility. Particularly, we’re looking forward to welcoming other military veterans and young entrepreneurs to the world class WSI Franchise Opportunity. Take if from Andrew, who has excelled at both ends of the spectrum.

“As a marine, we always strive for excellence within ourselves and will accept nothing less. We look for ways to sustain a competitive advantage at all times. The continuous education provided by WSI is the perfect example.”

– Andrew Nguyen

If you are a young entrepreneur or a military veteran and are interested in receiving more information regarding the Investing in America Program, please visit our site.