PPC & SEO: Two Strategies That Work Together

Posted by Chuck Bankoff On July - 29 - 2010ADD COMMENTS

Pay-Per-Click (PPC) search marketing and search engine optimization (SEO) are two different strategies for achieving the same result: driving targeted traffic to your website. There is a common misconception that these strategies are independent of each other, often resulting in a search engine marketer relying completely on one method at the expense of the other. Each method has its advantages and disadvantages. PPC drives faster results in terms of pure traffic because you have a tremendous...

Search, Surf & Social…a Love Story

Posted by Chuck Bankoff On July - 28 - 20102 COMMENTS

I recently had the pleasure of listening to a good friend of mine and Co-Founder of ReachLocal; Nathan Hanks talk about the relationship between searching the web, surfing the web, and socializing on the web, and how they are all related to how consumers make decisions about buying. To illustrate the relationship he made up a little story (or did he make it up?)

Search:

Vicky has a friend that in Dallas Texas who is getting married. Vicky is the bridesmaid wanting...

Why is Fresh Content So Important?

Posted by Chuck Bankoff On July - 20 - 2010ADD COMMENTS

I received call from a noted cosmetic surgeon in Denver a few months back. His issue was that he was stopped and cited for a DWI (Driving While Intoxicated).  This made the local newspaper (the online version) and despite the fact that he was acquitted, his business dropped off substantially.

I don’t know about you, but before someone takes a knife to my face I prefer they not be intoxicated. Apparently this is unavoidable in some pubs and taverns I’ve been to…but that is another...

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