Anatomy of a Facebook Business Page

Posted by Chuck Bankoff On November - 20 - 2010

Just like the IRS insists that you separate your personal finances from your business finances, the same is true with your Facebook Personal page and your Facebook Business Page. Sure, it’s OK to have fun on your business page, in fact it’s desirable, but at the end of the day, it does represent your business.

There are entire whitepapers ready to write themselves about the type of content to post on your business page, marketing the pages, etc., but I want to focus on now is the branding of your page.

The average Facebook user is a fan of 9 Fan Pages. 41% of them use Fan Pages to let their friends know what products they like and support. With those types of numbers, it may be worth the effort to “spruce up” your page a bit.

At a minimum, you should upload a profile picture that tells your followers who you are and what you have to offer. Your logo is a good choic

e, but you can do better than that. For example, if you have a single store location you could put your address and hours of operation right on the photo.

Here is an example of our profile or “badge”. We have decided that I am the “Voice of the Company”, so we use my image to represent our firm. The information on our badge works for us. You have to decide how your company should be positions, and what images and information your want to spotlight.

Notice that we have a “Find us on Facebook” icon on the bottom of the badge. It may seem a little unnecessary considering that you may already be on Facebook when you see this. However we can use this badge in a number of different web properties to help build our fan base.

The next step up if you really want to make an impression is to design a custom Tab page. Below is our custom “Welcome” page. This is what we link to from other web properties and other Social Media:

Finally, you might even consider custom or out-of-the-box aps. Check out this one from Old Navy, where you can actually “dig” for your own coupon:

As you can see, with a little imagination, some graphical expertise and perhaps some professional programming, you can go a long way in branding your company on the worlds reigning Internet destination.

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