Ironically it’s usually easer to convert existing traffic into customers than it is to get more customers.


Here’s how the math works (the easy type of math):
• You get 1000 visitors to your website each week.
• You convert 1% of them into new business
• That gives you 10 new customers each week.
You decide that you need to double the amount of new customers each week. What is easer; to double the amount of traffic to your website to 2000 visitors each week, or to make changes on your website to convert more of your existing visitors?


More Math:
• You get 1000 visitors to your website each week.
• You convert 2% of them into new business (double the conversion rate)
• That gives you 20 new customers each week with the same amount of traffic.


Here are the top 5 adjustments that can increase your conversion rate:
  1. Imagery, color & layout: Carefully select images that complement the site’s content. Using effective imagery contributes significantly to keeping your visitors on the site and improving your website’s bounce rate. Similarly, color affects behavior so choose the right color palette to portray your product and service in the right light. The layout of your site should help guide visitors to your sales funnels. Remember, this is about the users’ experience, not yours!
  2. Personas: Think of your target audience and the different personalities you are trying to attract. Consider how they will look at the information on your site and identify their trigger points to ensure they see your offer as the right solution for their needs.
  3. Contact forms and phone number: Avoid making a visitor search through your site for a phone number. By simply adding your phone number or a small contact form to every page makes it easy for your visitors to contact you. It’s also a subconscious invitation for them to pick up the phone. This is simple but can get you outstanding results.
  4. Clear, concise content: Remember, people don’t read on the Internet, they “scan”. They see pictures headlines and bullet points. So develop content that is straight to the point! Use effective titles and bullet points to increase readability and visitors’ understanding that they have found what they are looking for.
  5. Call-to-action: Even if your content is clear and customer-focused, you can’t depend on it to get visitors to convert. Just like dealing with customers face-to-face, you need to “ask for the sale”, or conversion, with inviting, easily clickable calls-to-action.

These are simple but effective ways to increase your conversions quickly.

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