Guest Blogging for Credibility

Posted by Chuck Bankoff On August - 15 - 2010

Blogging is one of the best ways to increase your Internet visibility (you’re reading this aren’t you?). Being a “guest blogger” on someone else’s blog just increases your reach, and establishes crediblity. Not only does it give you instant exposure to someone else’s audience and associate you with other highly respected bloggers, it provides a valuable link back to your web property. Everyone wins; the blog gets some fresh new interesting content, and the guest blogger gets more exposure for their own blog, website, brand or products.

Just remember that this isn’t a secret. Many other talented subject authorities are seeking the same exposure on the top blogs. So how do you differentiate yourself and snag one of those prime guest blogging spots? Here are a few tips:

1. Understand the Blog…Know your audience: Yes, you might actually want to READ the blog you are soliciting BEFORE writing your articles. Popular topics evolve and if yours is of no interest to the owner or the readers your blogging request will be denied.

Go back a few months and get a feel for the theme and the direction of the topics being discussed. Don’t pitch topics that have already been covered unless you have an interesting rebuttal or a completely different take on the subject.

2. Know the Rules of the Road: Not all blogs are looking for guest bloggers, so if it’s evident they don’t, you might be able to pitch them the idea. If they do accept guest bloggers, they might actually have blogging guidelines posted on their site. If you break the rules before you get started, chances are you won’t be taken seriously by the managers and you will probably blow the opportunity.

3. Write First, Ask Later: The more popular the blog, the busier the blog managers. Don’t bother going through a long relationship building courtship…get right to it. Just write the article (after assuring yourself that it is appropriate) and send it to them. If they like it, they publish it and no one has to jump through too many hoops. If they don’t like… shop it around to another blog, or use it yourself.

4. Credibility… Credibility… Credibility: This may be obvious, but and article written by an industry expert will carry more weight than just a random person with an opinion. Along with submitting your initial article, make sure that you explain why you are qualified to write on a certain topic or how you can bring a fresh new perspective to that topic.

5: Write an Interesting Headline: There is so much information out there that people no longer read…they scan. That goes for busy blog editors as well as curious readers. Think about your own reading habits when surfing the Internet. We all do the same thing…we scan headlines and move on until something catches our eye. That’s when we take the time to read the article. Write something amusing, witty, mysterious, shocking, or even a question that infers an answer in the article.

Go ahead and be someone’s guest. Unlike most visitors, you may be invited to stay.

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