Your Website is a 3-Leged Stool!

Posted by Chuck Bankoff On September - 21 - 2010

OK… I can explain this…sort of;

A successful Internet marketing campaign is like a 3-legged stool. It needs all 3 legs to remain balanced… and useful:

  1. The Internet is a very visual medium. It requires a reasonable degree of artistic aptitude to ensure that even at a sub-conscience level you are positioned as a professional organization.
  2. The internet is a technical medium. New technology is constantly providing us with new opportunities to market our clients more effectively…The more technically sophisticated the Internet becomes, the more opportunity there is to focus on the third leg of the stool, which is BUSINESS.
  3. The Internet Means Business. Face it, the internet is nothing if it isn’t the greatest commerce engine ever conceived.

If all 3 legs don’t measure up you’re going to have a pretty rocky situation. The issue is that most individuals are either left brained or right brained… They either have a creative aptitude or a technical aptitude. Few individuals posses both. That’s why most successful projects have historically been done by teams… not individuals.

The problem is that sometimes even teams with talented individuals covering all three legs have a hard time knowing where the hand-offs are. At the risk of forcing this analogy…that’s where the “seat” of the stool comes in (work with me here). Te “seat” is a systematic approach tomanaging a website development, landing page implementation, and Internet marketing projects.

WSI Internet Solutions Lifecycle

Before aligning yourself with any digital marketing company, make sure they have a standardized procedure with repeatable steps. Such as (you guessed it), the WSI Internet Solutions Lifecycle.

If they have a cool graphic like ours over there on the right, they may have actually put some thought into developing a viable system. If not, they may have a systematic approach but I would be sure to ask about their procedures for managing a project before I (here it comes) sit on their stool.

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