Advantages of Scheduling your Facebook Posts

Posted by Chuck Bankoff On August - 18 - 2012

Whether you are a digital marketing professional managing your client’s portfolio of social media, or freshly off the vacation of a lifetime, there are some distinct advantages of scheduling your Facebook posts.

Let’s suppose you’re on a family vacation and you feel compelled to share picture after picture of the gang posing in front of that exotic tourist trap. You essentially just notified the world that no one is at home and your house is open season. And did you really want to force-feed your entire experience to your friends in one continuous (ho hum) stream?

What about business? Our research indicates that regular posts at strategic times promote more fan engagement. Unless you’re a full-time social media manager, chances are that day-to-day distractions often preclude the best of intentions.

Pre-scheduling your business posts allows you to:

  • Batch your posts: You can write them in a few sessions each week, and syndicate them on a strategic basis while you are doing something else.
  • Timing: You can adjust the time to suite your audience. Are your fans awake while you’re asleep? No problem.
  • Continuity: It’s easier to see the big picture when you have everything in front of you at the same time. You can plan the order of your posts and strategically reference previous posts

So how does it work? Here is a really nice step-by-step article from the Social Media Examiner (complete with pictures for you visual types)

So what do you think? Any other advantages I missed? Any disadvantages? Let me know in the comments!

Kreative Webworks is a Digital Marketing and Social Media management firm in Orange County CA since 1999:


Anatomy of a Facebook Business Page

Posted by Chuck Bankoff On November - 20 - 2010

Just like the IRS insists that you separate your personal finances from your business finances, the same is true with your Facebook Personal page and your Facebook Business Page. Sure, it’s OK to have fun on your business page, in fact it’s desirable, but at the end of the day, it does represent your business.

There are entire whitepapers ready to write themselves about the type of content to post on your business page, marketing the pages, etc., but I want to focus on now is the branding of your page.

The average Facebook user is a fan of 9 Fan Pages. 41% of them use Fan Pages to let their friends know what products they like and support. With those types of numbers, it may be worth the effort to “spruce up” your page a bit.

At a minimum, you should upload a profile picture that tells your followers who you are and what you have to offer. Your logo is a good choic

e, but you can do better than that. For example, if you have a single store location you could put your address and hours of operation right on the photo.

Here is an example of our profile or “badge”. We have decided that I am the “Voice of the Company”, so we use my image to represent our firm. The information on our badge works for us. You have to decide how your company should be positions, and what images and information your want to spotlight.

Notice that we have a “Find us on Facebook” icon on the bottom of the badge. It may seem a little unnecessary considering that you may already be on Facebook when you see this. However we can use this badge in a number of different web properties to help build our fan base.

The next step up if you really want to make an impression is to design a custom Tab page. Below is our custom “Welcome” page. This is what we link to from other web properties and other Social Media:

Finally, you might even consider custom or out-of-the-box aps. Check out this one from Old Navy, where you can actually “dig” for your own coupon:

As you can see, with a little imagination, some graphical expertise and perhaps some professional programming, you can go a long way in branding your company on the worlds reigning Internet destination.

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