Advantages of Scheduling your Facebook Posts

Posted by Chuck Bankoff On August - 18 - 2012

Whether you are a digital marketing professional managing your client’s portfolio of social media, or freshly off the vacation of a lifetime, there are some distinct advantages of scheduling your Facebook posts.

Let’s suppose you’re on a family vacation and you feel compelled to share picture after picture of the gang posing in front of that exotic tourist trap. You essentially just notified the world that no one is at home and your house is open season. And did you really want to force-feed your entire experience to your friends in one continuous (ho hum) stream?

What about business? Our research indicates that regular posts at strategic times promote more fan engagement. Unless you’re a full-time social media manager, chances are that day-to-day distractions often preclude the best of intentions.

Pre-scheduling your business posts allows you to:

  • Batch your posts: You can write them in a few sessions each week, and syndicate them on a strategic basis while you are doing something else.
  • Timing: You can adjust the time to suite your audience. Are your fans awake while you’re asleep? No problem.
  • Continuity: It’s easier to see the big picture when you have everything in front of you at the same time. You can plan the order of your posts and strategically reference previous posts

So how does it work? Here is a really nice step-by-step article from the Social Media Examiner (complete with pictures for you visual types)

So what do you think? Any other advantages I missed? Any disadvantages? Let me know in the comments!

Kreative Webworks is a Digital Marketing and Social Media management firm in Orange County CA since 1999:

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