Was Social Media Dangerous During Hurricane Sandy?

Posted by Chuck Bankoff On December - 4 - 2012

From time to time I like to showcase guest bloggers to weigh in on topics like social media and SEO. This week my fellow Digital Marketing consultant and Hurricane survivor Linda Waterhouse takes a look back on how some people abused social media during the recent disaster. Moral of the story is; don’t always believe everything you see on the Internet… Read the rest of this entry »

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3 Reasons Why Mobile Devices are the Virtual Highway to Buying Decisions

Posted by Chuck Bankoff On October - 10 - 2012

From time to time I like to showcase other digital marketing experts in the WSI network, and today I’m featuring my guest blogger, Mark Colestock, a friend and associate of mine from St. Paul, MN.

By Mark Colestock

Recently a prospect asked me a great question about his customer base in the next 10 years.  “Will young people bring new habits to their buying decisions, or will they change to adopt habits similar to their parent’s decision making?”  His concern is real – his current customers come to him as referrals, but future younger decision makers have new habits for researching and validating businesses.  So how must he change his business marketing to capture future business?  Here are 3 reasons the future buying decision path may be different.

1) Young People would rather be On-line than On-the-Road

Some of us who are a little older have lived through many changes in computers, internet, smart phones and tablets.  We have learned to utilize new resources and make decisions differently, where we no longer grab an encyclopedia, but pull out tablets or cell phones to search for information.  Today’s young people, whose second nature is searching out answers on smart phones, will adopt new technologies even quicker than their parents.

More young people are concerned about their phones 4G performance than their car’s V-8 performance, this according to an article in Bloomberg. Another article in the Times of India where it says “Smartphones now rival automobiles as the default symbol of adulthood…”

Social networking online is providing faster and better referrals between people.  Today’s youth have caught these facts faster than their parents.  The virtual independence certainly has car manufacturers worried.  But this impact will go far beyond the car industry.  All businesses need to take note of these changes in demographics.

2) Mobile device market penetration has grown

Mobile device acceptance has grown quickly.  We often see cults of mobile device users waiting for the next device to be released, as recently seen with such entries as the Samsung Galaxy S3, or the Apple IPhone 5 or maybe they are waiting for the release of the WP8 Nokia Lumia.  A Bloomberg Business Week article shows Google Android OS with 52% of U.S. smartphone market, Apple’s iOS with 32% and Windows Phone with 4%.  However, no matter which OS or mobile device is selected the trend is showing greater market penetration for mobile devices.  The differentiators between these manufacturing rivalries seem to come down to having the right applications and or the best internet search capabilities.  The devices that stay in the winner’s circle the longest are those which convince users that their overall internet experience is the best.  However the bottom line is the number of mobile devices is dramatically increasing.

Today users often buy both tablets and smart phones.  By 2013, the number of mobile device users will pass the number of desktop users according to an article in Search Engine Journal.  The demographics of market penetration provide a trend that requires our attention.  Mobile searches will dominate the search marketplace in the near future as this trend continues.

3) Mobile device users are making action decisions or conversions

The same Search Engine Journal article mentions a quoted statistic that “70% of Mobile searches result in action within one hour.” It also quoted a Nielsen report saying “73% of mobile users say they regularly look up and call business phone numbers.”  Where business owners do not have a mobile friendly website, they might be missing calls from these potentially high conversion rates.

As numbers of mobile device users grow, with younger users driving the demand we will see more market buying decisions.  Mobile devices are creating a virtual highway to buying decisions.  Can your business be seen on that highway?

Mark Colestock is a Digital Marketing Consultant for WSI DigNet Corporation, a digital marketing agency in St. Paul, MN.

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The 3 Best ways to do Social Media Marketing WRONG

Posted by Chuck Bankoff On October - 1 - 2012
  • Spreading yourself to thin
  • Relying on others
  • Taking the easy way out.

Those are not how a successful Social Media campaign works. First, just having fans and followers is no guarantee of success. “Hope” is not a strategy, and content without context is a waste of everyone’s time.

Check out this short article by Brad Smith where he elaborates on these 3 social media sins and tell you what the remedies are:  http://bit.ly/P70UVH

Kreative Webworks is a full service Digital Marketing Agency in Orange County CA, since 1999

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Social Media Suicide: 3 Mistakes You Don’t Have to Make

Posted by Chuck Bankoff On August - 26 - 2012

1: All business all the time

Would you really read a magazine that consisted entirely of ads? Well why would a consumer continue to follow you if it was all about you and not them? Consider the lifestyle of your followers and offer content around that, only occasionally slipping in something interestingly promotional.

2: Ignoring your Fans and Followers

The search engines look for engagement, your followers look for engagement. If they have a comment or ask a question RESPOND! If not, you won’t get credit from Google for posting that engaging content, and you’ll probably lose at least the customer who posted (and others who were following the conversation that went DOA).

3: No Personality

If your company was a person, what kind of personality would he (or she) have? Funny, serious, sophisticated, streetwise? Consciously create the persona that you want to represent your companies’ image… then become that person. Use “We” or “I” instead of your company name.

Follow KreativeWebworks at: www.facebook.com/KreativeWebworks

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CDC Zombie Preparedness… The Irony of Great Marketing

Posted by Chuck Bankoff On May - 23 - 2011

Sheer genius! In a recent publicity stunt the CDC (Center for Disease Control) garnered national attention by Tweeting about its zombie readiness protocol. This Social Media madness was designed to focus attention on disaster preparedness. In this case the disaster was an onslaught of the un-dead.

Disaster preparedness kits are something that we all know we should have, but few of us do. Not exactly sexy or interesting to most of us. Zombies on the other hand… well, I personally find them interesting (excluding my staff on a Monday morning).

The angle was to instruct you on what you need to do before a zombie invasion and before you can locate a zombie-free refugee camp. And by the way… these instructions are also good for natural disasters as well.

The irony of great marketing? Well it worked so well that all the additional traffic crashed their servers. I guess they weren’t that prepared after all.

-Chuck Bankoff

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5 Ways to Improve Your Social Media Strategy

Posted by Chuck Bankoff On December - 8 - 2010

For some, “Social Media Optimization” is a buzz phrase with no definition. You know that you have to “do” Facebook, or that you have to Blog, but face it; you don’t really have a plan do you?  The fact is that everyone is migrating to social media, whether they know it or not. Whenever you go online to see what other people are doing or what they recommend, you are leveraging Social Media whether you know it or not. If you use Social Media for business, why not take full advantage of a population of users that exceeds most major counties?

1. Focus On What Is Important

One of the most important things you can do is listen to what your customers are saying on their social media posts. This will help you gain a better understanding for their needs. Connect with them; see what they are up to. This will help you have a better understanding of what you can do to help them.

2. Personalities and Style Make a BIG Difference

When using social media tools like Facebook or Twitter, the two most dynamic ingredients for success are personality and style. This is often what makes the difference between a post and a viral post. It can also give you more credibility when it comes to being a trusted source in your industry.

3. Implement Good Habits In Your Strategies

Making sure your policies, guidelines and structure matches your company’s size. What may work for a smaller company won’t necessarily work with a large company. You will need to adjust these to fit your needs as your company grows. You will want your team to exhibit qualities that enhance your relationship with customers. Customers value quick, consistent and well-spoken responses and posts.

4. Rules and Regulations?

You will find that having a few rules and guidelines regarding your social media strategies will seem more and more necessary as your company grows. Keep in mind that every situation is different and that your may have to bend the rules when necessary. Trust your team’s intuition; don’t blindly lead wit a book of rules and regulations.

5. Utilize Metrics

In order to effectively manage you social media strategies, you should pay attention to metrics and tie in the social media aspect to you overall business goals. When starting up a brand new project, you should determine what metrics and goals you should set before getting started.

Wondering where to start with Social Media for your business? Let us offer you a Social Media readiness evaluation. We examine your company goals along with your existing assets to determine what is the best media and the best strategy for you.

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